Increasing your golf round production by strategic programming, inbound marketing, and team by-in.

We are constantly asked how can we grow our rounds from the previous year?  Did you budget for an increase / decrease / or flat line?  What is your strategic plan to increase your round production for the coming year, what are the resources that you have access to be able to hit your targeted goals?  How are you implementing your plan, does your staff by into the direction, thought process and measured goals?  Is this a one man plan or did the staff help formulate the direction to grow the game at your facility?

• How are you communicating the message to your customer base?
• What methods and processes are most successful to implement a new program?
• Are the creative programs what the customers want?  Will the programs fuel your pipeline of consistent growth over the next year, next 3 years?

These are all valid questions that must be answered… by the leadership of the golf course.  In today’s market climate it is a given that the customer experience must be outstanding, the conditioning of the golf course must be excellent – with consumer spending shrinking it is imperative that you reach out to existing loyal customer base and plant the seeds of growth by expanding your customer base.

One program that Up to Par embraces is a grow the game initiative at your facility.  This program involves your loyal customer base as well as expanding your base.

1. Communicate to your customer base – We would like for you to invite 3 friends that have never played to our golf course on XYZ date.  You and your friends will receive complimentary instruction during the morning/afternoon.  In addition by bringing 3 friends to our property you will receive a complimentary round as our thank you.
2. All players will be signed up in our database and Facebook Fan Club.
3. Each of new golfer can sign up for the Get Golf Ready program after introduced with complimentary first day.
4. You now have the opportunity to communicate to another customer base in your email marketing strategies…for example, new programs geared specifically to beginning players.  By segmenting your database on ability, age, and number of times that each golfer comes to your facility or website you will be able to use data to make decisions, rather than relying on a hunch.

How do you communicate with your base?  and their social network?  Think of each fan to your facebook page has on average 200 other friends… 15% of them play golf – that is another 30 additional players that have the potential to come your facility.  Now lets use compounding interest theory.  You have 5000 in your email distribution database times the average of 200 friends = 1,000,000 facebook friends…X the 15% = another 150,000 potential new golfers…. now that is an outstanding inbound marketing effort.

Why does inbound marketing work..because it works for you…reaching friends of friends that have common interest for example playing golf or wanting to learn how to play golf.

If you want to find out more how Up to Par can help you generate more revenue at your facility please contact us at info@uptoparmarketing.com

Thanks,

Sean Taylor

The Golf / Sports Marketing Expert



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Tags: inbound marketing strategy, professional marketing strategy, social media strategy
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