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Website DesignGolf Marketing Made Easy 1.2.3…
Golf Marketing can be easy if you have a plan of implementation rather than respond to every new service, widget or cool new internet tool… Why we love all the new tools that are available you can’t be all to everyone so why try to use everything. Why you ask…because you get this feeling that you are not doing enough. Many times when we work with clients we often get asked what should we do? How should we go about doing it? And generally they ask – can you just handle it…
1. Make a plan of which media outlets that you wish to use – don’t react to openings in your tee sheets, grill room or the last week in your shopping cart. Business will have eb’s and flow however through CONSISTENT MARKETING this can be nullified. Identify how you would like to get your message out to your audience. Are you using Facebook / Twitter to fill in your last minute tee times to generate revenue on historically slower days. Twitter is wonderful tool to use when the weather man is wrong 80% of the time. Make sure that all your social media is centrally located by using some great services such as Market Me Suite. (check it out very cool…ohhh a cool new tool to use) The main idea is to identify how you are going to communicate your message on different time lines to different audiences.
2. Find out who IS your audience. The great benefits of Email Marketing is that you know exactly who is reading and who is engaging with your golf course, products and services. The key to effective email marketing is training your audience that they are going to receive X amount of emails from you during a 30 day span. How many should you send? How many do you read everyday? If you delete more than you read – you are not alone. This is exactly the reason why we always recommend that you touch your customers a max of 2 – 3 times in a month. Every week is too much and we always see the open rates starting to diminish thus making it harder and harder to find your audience. Once you start losing the battle of bad open rates it takes some outstanding subject lines to regain the upper hand. Try not to react…”We need to get this out in an eblast asap…” who is really going to notice the difference between the ranch dressing and blue cheese dressing…
3. Measure What You Treasure. We measure everything. Use the web for what it can provide you. Before deciding to enter into a certain market use your analytics to make sure that your customer has an interest. You can track the cities that people are searching your products, golf course and services. There is a reason that you have 5% market share in a certain marketplace. Play to your strengths and over time improve your weaker markets. Through a consistent message your customers will understand what you have to offer and will pay attention when you have specials and offers. If every time it’s deal of lifetime they will stop listening to you and it will show up in your analytics.
Keep coming back as we continue with our Golf Marketing Series to help you grow your revenue at your golf course or sales with your golf products.
Golf Marketing
Golf Marketing
Golf Marketing
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