Golf Marketing in the New Economy

Golf Marketing For Your Club Doesn’t Have To Be Expensive.

Traditionally, Golf Marketing Programs have been expensive to do and many times single projects and not part of a systematic marketing approach. The one comment that has become common for us to heal is this is so affordable and I can’t believe you offer so much.  Assisting Golf Courses and Teaching Professionals to market their business is a process we embrace over a 12 month period to ensure time to create, implement, measure and evaluate each program. Having hard data from each campaign allows clients to focus on areas in their business that the consumer is telling them “Yes we like that” through purchases, click throughs, booked lessons or rounds, event attendance, food and beverage volumes, comments on websites and of course bottom line revenue results.

Aside from the myriad of programs for golf marketing there are several things you can do that will build brand awareness quickly and very cheap or even free.

1. Posting Live Photo’s and content to your Facebook, Twitter and YouTube accounts. Show your the consumer what is happening when they are away from your facility. A great way to do this at your golf course or driving range is to have a digital camera that you give out different groups throughout the week. The regular Lady’s Group gets it one day, the juniors get it for a day while they are killing the day at the course, how about the “old timers group” and what about the fun loving Friday afternoon guys that have a few beers and have a great time. Capture the experiences that you can’t be a part of but that the players truly enjoy.

2. Networking is key to business relationships today. Civic Clubs, Business Associations and Networking Groups are always looking for ways to enhance the experiences for their members. If you listen to those at your facility you will surley find 3-4 groups that you can offer a place to meet and build a unique event for them to enjoy. This does not have to be something you give away for free, these groups typically foot the bill for lunch and if you offered a short putting clinic it will be beneficial to all involved.

3. One Saturday a month designate it as Player Appreciation Day and talk to a local massage therapist to set up at the turn for quick 2 minute sessions to promote their business. Contact a local high school band or booster club could do a car wash at your facility to help raise money for their school. The players get a cheap carwash while they are playing or practicing at the course.
Take the opportunity to think outside the box, make it fun and in the end you can build new relationships that you never thought possible.
As a client of the Up To Par Marketing family you will be amazed at all the great ideas that can be put in place with lots of  fun and a clear direction.

Rob Pritts rob@uptoparmarketing.com

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