Effective Golf Course Marketing starts months prior to an open tee sheet…
golf course marketing
Golf course marketing starts well before events happen or the weather is predicted for the weekend. Effective marketing begins at least 6 months to a year in advance. What, 6 months to one year… yes it all starts with a systematic plan. Knowing your target audience and understanding your event branding for the entire is critical to properly promote those events so that participate remains steady and increases.
Knowing your event schedule is vital for a golf course, because now you can generate an effective message to your targeted audience and market to them through a variety of media outlets. You can’t begin to market an event one week prior and expect the same levels. Yet we see this time and time again…oh no my tee sheet is empty – do an eblast for tomorrow’s play. All of the disorganization results in lower yield per round generated because you are forced to play the rate card.
We recommend that you touch each prospective member, guest or friend at least 8 times before they go ahead an acknowledge and engage. 8 times can’t happen in a one week window…this is why marketing starts earlier than you have been thinking.
To maximize your revenue begins with the strategic plan established earlier in the year. Keep in mind that you can always make changes to the plan…however you want to use it as a guideline.
While many believe that effective golf course marketing is flashy, and crazy it really is systematic, pragmatic, and consistent with your events, programs and initiatives. This effective messaging whether it is using all the new social media tools will make sure that your facility is your customers top of mind.
Golf Course MarketingNo Comments »