Golf Course Marketing with Facebook & Twitter

Golf Course Marketing with Facebook & Twitter

The buzz in today’s golf business marketing environment is surrounded around the impact of Twitter and Facebook and how this can benefit a golf course. Many of today’s industry leaders have jumped into the water and are learning to wade their way to success.

The Golf Industry is one in which the establishment has embraced the status quo for so many years and are just now beginning to dip a toe into the ocean of social media but are not to sure what the next step is or how it can translate to the bottom line. Golf facilities lag behind the adoption of these social media outlets as compared to golf manufactures, golf travel businesses, golf training products and the PGA Tour and PGA of America.

The goal of Up To Par Marketing is assist facilities in their golf course marketing implementing these marketing outlets, train clubs on how to leverage the mediums and extend their close knit club environment into the daily interactions of their membership while they are off property. The fact that the golf club can interact with their customers not only when they are on site but stay top of mind while they are going about their daily/weekly life activities leads to many great possibilities.

The Numbers Don’t Lie

FACEBOOK
88% of all people are aware of Facebook
41% Log In Everyday
30% login via a Smartphones and other Mobile Devices
40% Follow a Brand
51% of the Brand Followers will purchas that specific brand
55% are from age 26-54, 41% of which are 26- 44
64% have an income from $26,000- $75,000 per year

TWITTER
87% of all people are aware of Twitter
27% Log In Everyday
37% login via a Smartphones and other Mobile Devices
67% Follow a Brand
52% of the Brand Followers will purchase that specific brand
74% are from age 26-54, 57% of which are 26- 44
56% have an income from $26,000- $75,000 per year
http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/

So What Does This Mean?
It is staggering to explore the demographics of people 25-54 years old and how accessible they are to deliver targeted messaging about the brands they choose to follow. The ideal candidate for the General Manager of any golf facility is the late 30′s mid 40 year old head of household that has a disposable income ear marked for family entertainment.

Think about this for a minute…It’s Friday afternoon, families are deciding what to do for dinner as both working parents are not looking to dive into the kitchen to prepare a meal…A Facebook post from their club tells them to drop in tonight with the family for a “Family Night Buffet with Entrainment for the Kids” …. quickly delivered message, to the target audience at a time when they are looking to make a decision about what they will be doing tonight.

I can go into many more strategic scenarios and campaigns but that is for another article another day…(that was the “hook” to keep you coming back)

The Golf Expert

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Tags: facebook golf course marketing, golf business marketing, twitter golf course marketing
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