Social Media Targeted Golf Course Marketing
Social Media, Targeted Golf Course Marketing, Would You Still Use a Persimmon Driver??
Targeted Golf Course Marketing has changed the game.
Golf has progressed slowly from the era of Bobby Jones to the days of Jack Nicklaus and the new modern era athletes of today. We have seen equipment slowly move from hickory shafts then steel shafts and blade irons to the incredible technological advances of equipment today. From the TaylorMade metal wood to Callaways Big Bertha and now today’s monstrous 460 cc heads with specific specs for loft, lie, frequency tuned shafts and launch monitors to dial it all in just for you.
The progression was slow until recently and that’s how the on-line world is too. The emergence of the original Callaway Big Bertha was met with resistance at first… “How in the world can I swing that thing, its way to big!”. Take a look at one of those today, they look tiny compared to the 460 cc drivers of today. When the resistance wore off the industry took off with light speed. The early adopters were pioneers but the results spoke for themselves.
Now, take a look at the business applications of Social Media, Search Engine Optimization for your website and targeted email marketing campaigns. Many clubs across the country are standing on the tee box with a so called persimmon driver approach to reaching their audience. They can play but it sure makes it a lot tougher to zero in on the target with a sweet spot the size of a dime versus the big forgiveness of todays tools.
Social Media is today’s Big Bertha, which is only the beginning, as it too will advance quickly. The fact is, you have the ability right at your disposal to toss out the persimmon and jump in with the best tools available to give yourself a chance to reach all the “Par-5′s” in two. Twitter, Facebook, YouTube, Blogs and LinkedIn all give you an outlet to send our specific message to thousands in one click! By delivering a consistent flow of information about your facility and its offerings it has an immediate ROI.
Doing a Presentation to the Mid-Atlantic PGA Section last month and during the time I was speaking PGA President Allen Wronowski posted a comment and picture to his Facebook page. Nice plug right? Well, lets look into that a little deeper to see the immediate reach it had.
Allen Wronowski- 1019 Friends
***( I am not even counting the 8 comments it received)
- Reposted to Up To Par’s FB Account- 335 Followers
- Reposted to my Personal FB Wall – 800 Followers
- One Twitter Post Linked to our FB Account- 785 Followers
- Retweeted 6 times- over 5000 impression
- Total Reach = 7939 Impressions ** 8 comments were made to the original FB Post and those people average 250 friends each
I can go on and on about the impact this has but then again I will leave that for another Blog. The bottom line is that the early adopters of these powerful resources will lead the pack.
Ask yourself a few questions:
• Are you using these tools to your advantage?
• Do you have a plan in place to manage this process?
• Are you still playing with a Persimmon Driver? Why Not? That’s right the technology of today is just better and gives better results!
As Bubba Gump said so eloquently “That’s all I got to say about that.”
Tags: email marketing, Golf Course Twitter Marketing, Search Engine Optimization, Social Media Marketing, targeted golf course marketing
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