Social Media Marketing for your Golf Course – What is Old is New!
Social Media Marketing for your golf course allows you to return to tradition – What’s Old Is New, What’s New Is Old….
Master’s week is upon us and besides a few course tweaks everything is the same. It’s as if every year after the Patron’s disburse after the Green Jacket ceremony they cover the property up with a big soft baby blanket and put it to bed for the next 361 days.
There’s two painting teams out there, Green Team & White Team, prepping and adding a 50th coat in case there was a chip or a scratch produced over the last year. There is the unmistakable green wrappers for your egg salad sandwich which STILL costs $2.00 and the green beer cups that haven’t changed in over 30 years (heck maybe 50 yrs.). The course marshal’s are the same every year sans the guy that passes away and except for his family there is another guy rejoicing that he has moved up the
list to receive his yellow hard hat. The scoreboards are as they were in the 1960′s, hand operated and posted by guys that are in there teens to seniors that have done that way for years. The flags are simple with the flare of yellow and a green number and the caddies again will be dressed in white overalls and a green hat. The players walk the course alone, Player & Caddie, no entourages of media and scorers following along. The patrons will clap and cheer on cue and grimace and sigh as someone misses a key putt or lands a ball 3 feet short of the perfect spot on the green. And lastly, the Champions will gather as they do each Tuesday evening for their private dinner.
You see in marketing terms these traditions stand the test of time. No need for added flare or corporate tenting to entertain clients, it’s all about the product. Pure Golf, Pure Tradition and a Pure Brand. Now, How does this relate to your business? Have you embraced the traditions at your golf course? Have you highlighted them with outstanding customer service and a tradition of history that is handed down to your customers?
The club I belong to hosted 8 Professional Tour Events from 1977 to 1984 and over the past 25 years that moniker has faded away but is in the midst of a revival. We hosted an exhibition by Arnold Palmer and Gary Player in which Player broke the course record. We don’t have tee times which may seem odd but it works and is one of the hallmarks of our club. We have a bi-annual Walter Hagen Cup that is played against a few Scots on our soil and there’s.
Sometimes you need to look back for your inspirations to find out what got you to where you are today. It’s not always the latest and greatest but the history and tradition that will supply the urge for people to want to be apart of something special.
Look behind you and you may find a nugget or two!No Comments »