The Fear Of Blogging- Online Marketing

The power and merits of having your own blog are staring you in the face and the mere thought of it paralyzes you. You know you need to communicate on levels beyond your product and website but the task seems daunting. Does this sound familiar? Is it easy for you to come up with a bunch of excuses as to why you can’t?

Today’s your lucky day as I explain a few easy steps for you to noodle on as you embark on the journey into the Blogoshere.

Top 5 Excuses Not To Write A Blog

  1. I have no time to write a blog every week
  2. I don’t know what to write about
  3. There are already others writing about what I do
  4. I’m not a professional writer
  5. I won’t have enough content to write about

Ok, your excuses have been duly noted and now let’s get to work on solving one of these issues. It isn’t rocket science and you are not alone so stick with me here.

Well, the fact is a blog doesn’t have to be War & Peace it only needs to be 500-1200 words of free flowing content on what you are passionate about. As somebody in the business of golf there are so many things to talk about: Golf Course Marketing, Golf Course Architecture, Junior Golf, How to run a successful event or even the funniest happenings at your club.

Here are a few tips on coming up with relevant content

  1. Write a topical post on what is relevant today and that others want to read
  2. Write about the the one thing that is your true passion that motivates you in your job
  3. Encourage others in their journey with a story of how someone else influenced you
  4. Share ideas and knowledge that you gained from other experts in your field (credit them)
  5. Explore the things that you believe are having a positive of negative impact on your industry

Each one of these plus the other ideas and tangents are your starting point and from there the ideas will begin to flow. Your blog will begin to take shape, your style and expressions will blossom into something you never imagined and slowly you will become a real blogger. Starting slowly and just taking the time to express yourself will not only be good for your business but the self expression and reflection will be a treat. Challenge yourself to come up with 5 ideas to write about and then …. simply start writing.

Oh yeah, the net benefit is that you will also be giving your website some great SEO content but that’s a whole other blog…see that I got another one to write!

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