Effective Brochure Design
What does your brochure say about your company? Are you competing against franchises with a multi-million dollar marketing departments that conduct market research on design, focus groups, and customer impact? How do you differenate your business against everyone else? What is the difference between you and a standardized franchise with well defined effecient processes. The questions and challenges are limitless against multi-national companies. Who do you turn to when you need marketing help? Do you turn on your computer and try to make heads or tails with publisher? O let your son or daughter’s friend help you out?
Everything that comes from your business is you! Everything – from the product you sell, the commitment that you make to your clients, customers and friends of customers, and the services that you produce. They all represent you! So why not be your best all the time with an effective planned brochure with an end goal in mind. At Up to Par we evaluate your goals, then develop the game plan for your brochure. What will it be used for? Who will need one? What is the budget for the project? How many do you need printed? What is the theme for the brochure? All of these questions must be answered so that your company will hit the ground running with an effective sales tool.
Brochures give your company credibility or non credibility. Regardless of who recommended you; walk in with a 3rd grade brochure to a sales call and instantly you have lost credibility as well as your ability to close the sale.
Effective Professionally Designed Brochures are worth your image and the ability to gain credibility in the marketplace. At Up to Par we integrate the brochure design with the entire online and offline marketing strategy so that your customer begins to experience a certain level of marketing frequency with your brand. Again the professional custom designed brochure is critical to the overall branding of your company…and not to be dealt with lightly.No Comments »